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Specialization and more specialization at the OpenWorld Partner meeting

by Frank Dorst on September 20, 2010 · 1 comment

This Way for Oracle OpenWorld and JavaOne

This Way for Oracle OpenWorld and JavaOne

Sunday, the first official day of Oracle OpenWorld is traditionallyPartner Network Day. A whole day of sessions is planned for Oracle Partners – 10,000 only in the EMEA region –   visiting the conference.

This year the topic was specialization and almost nothing else. Oracle wants their partners to specialize in parts of the total product offering. That makes sense, almost no company is large enough to be able to implement everything  Oracle has to sell.

For active partners the specialization message should not be news. Actually, I must say I’ve heard it all before.  There’s now a new Platinum Partner Level for global partners with over 30 specialization. That does not apply to me and frankly goes a bit against the whole concept of specializing..

There was a whole lot of emphasis on the hardware / software combination as well. And almost a call to action to become Exadata specialized.

I did enjoy the presentation by Oracle’s Andrew Sutherland,  sr. VP for middleware in EMEA, during the EMAE breakout sessions. He  pointed out a number of high priority business challenges organizations in our region must address:

  • Realize Process Automation from a business perspective
  • Improve Data Center Efficiency to Public Cloud standards
  • Implement Information Democracy with application-embedded real-time intelligence for everybody
  • Support Social, less structured Processes by combining process management and collaboration

Interesting material to discuss also with our clients. I do see real value.

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