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Oracle + Sun Strategy Update Webcast unveils future direction

by Frank Dorst on January 28, 2010 · 4 comments

Although the Apple iPad event got far more buzz, Oracle presented a very important press conference yesterday (Jan. 27) as well.

After about 9 months of waiting, the European Commission finally approved the acquisition of Sun Microsystems by Oracle. At the day of that announcement, Oracle announced the  Strategy Update Webcast.

The webcast started at 18:00 in The Netherlands and lasted until late. Still, from following Twitter, it was clear that a lot of people we attending. Although I won’t be complete, I’ll share some of what I heard with you in this blog.  The webcast started with a extensive safe harbor statement explaining that Oracle cannot be asked to deliver on their promises. So… there we go.


There was lots of talk about hardware. Following the strategy that has made IBM big (at least according to Larry himself), Oracle wants to sell end-to-end everything. They will continue to sell the Sun hardware and will keep the strong Sun brand. Oracle will make a lot of changes to the distribution and supply chain models to reduce cost. Also, expect a lot less sales through the old Sun channels: “partners need to add value, or we’ll go direct”.

The big investments will go to enhance the Sun platform with embedding specific functionality, like encryption, to make the total solution (hardware, OS and software) better. Oracle will also bundle the apps with the hardware. The first steps are already there with the announcement during OpenWorld in 2009 of the second database machine based on Sun hardware.

I was glad to hear that Oracle will continue to support the other platforms and operating systems, specifically Linux of course.


The product portfolio of Sun is extensive and covers a broad range of functionality. Some of its products overlap with the Oracle product suite and some products seem to be quite alien to the core business of the former database company. After the BEA Systems take over, that has quite a (potential) impact for some Oracle customers, I was curious to see what the direction would be for the Sun middleware components. Besides hardware, MySQL and Java, Sun has an extensive set of products that overlap the Oracle stack. Examples are Glassfish, Open ESB and Netbeans.

Some of the announcements (or at least my interpretation of them):

  • The open source MySQL database will co-exist with all the other Oracle databases. It will be managed with an independent development organization and handled through a dedicated sales force. Customers use both MySQL and the commercial Oracle databases at the same site. To facilitate this, technical support will be integrated through Oracle Support and there will be bridges (for lack of a better word), for instance to support easier backup/restore and management through Enterprise Manager.
  • Java is the most important language in the world. It will continue to be very important and Oracle will make money from it (in contrast to Sun who apparently didn’t). Oracle will push to rapidly release Java SE 7, work on JEE and improve Java ME and JavaFX.
  • OpenOffice will be expanded and offered in a hosted web based model as well.
  • GlassFish will continue to be the reference implementation for Java EE and is positioned for tactical (smaller) deployments. The WebLogic platform is strategic moving forward.
  • NetBeans is positioned as the lightweight IDE and targeted specifically at the mobile developement. Eclypse contributions will continu. The strategic development tool will be JDeveloper.
  • The SOA Suite / OSB platform is and will be the strategic platform for Service Oriented Architectures. OpenESB and other Sun products get continued support.
  • The Identity & Access Management products of both product lines will continue to be supported. For most components the Oracle version will be the strategic product. The Sun Role Manager is the strategic product for Identity Analytics.
  • For management both product lines will (eventually) be integrated. Oracle’s Enterprise Manager is strategic, important parts of Sun Ops Center will get included.
  • Both Solaris and Unbreakable Linux will get big investments and continued support.
  • The virtualization solutions from Sun are key in the Oracle strategy to deliver a uniform and integrated platform. Solaris virtualization will be added t0 the Oracle VM offering on x86 machines.


Oracle has used the forced delay well and showed strong valid plans. As with every acquisition Oracle promises continued support for all Sun products (except the ones that Sun already declared end-of-life). That will of course not stop them to try to persuade us to migrate to the strategic Oracle product lines.

For the main focus areas of Whitehorses, the changes at hand give us some very nice opportunities. And it looks like the Sun acquisition will have a lot less impact on Oracle SOA & middleware customers than the BEA purchase had/has.

All in all it was a good overview covering all aspects of the Sun offering. Oracle has big plan, has lots of experience in merging companies and expects to make Sun profitable this year. Oracles fiscal year that is!

The webcast is or will be available on demand through the Oracle site. There are additional webcasts discussing the future direction for each product area.

Oracle + Sun Strategy Update Webcast unveils future direction, 4.0 out of 5 based on 1 rating
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{ 3 comments… read them below or add one }

Sandor Nieuwenhuijs January 28, 2010 at 12:55 pm

All the recordings and presentations (pdf) are available on


Frank Dorst January 28, 2010 at 12:59 pm

Thanks Sandor.I had to do this post with the screenshots of last night. This would have helped.


Sandor Nieuwenhuijs January 28, 2010 at 4:42 pm

There’s even more good stuff: detailed strategy webcast recordings on


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